Start with the right question.
Before designing screens, understand who we are helping and what stands in their way.
Understand the problem before choosing a solution.
Parsa
Hosseinzadeh.
Product Designer & Design Strategist
I turn complex problems into products that feel clear to use and make sense for the business.
DiscoveryStrategyProduct design
FROM QUESTION TO PRODUCT01 02 03
Make the answer tangible.
Turn complex journeys into clear, usable product experiences.
Bring user needs and business goals into the same conversation.
Build for what comes next.
Reusable components, clear decisions and close collaboration help the product grow with its team.
Build design decisions the whole team can carry forward.
From question to product
Three steps toward an experience that works.
1Start with the right question.
Before designing screens, understand who we are helping and what stands in their way.
Understand the problem before choosing a solution.
2Make the answer tangible.
Turn complex journeys into clear, usable product experiences.
Bring user needs and business goals into the same conversation.
3Build for what comes next.
Reusable components, clear decisions and close collaboration help the product grow with its team.
Build design decisions the whole team can carry forward.
Selected work
All projects
Nakhoda
Product design · TravelFrom a travel idea to an editable itinerary. An intelligent travel companion.
Exploria
Design leadership · TravelDiscovery, planning and booking in one connected experience.
Ghollak Online
Product design · Social impactA gamified, approachable interface for giving.
Automotive services
Product design · AutomotiveAn on-demand automotive experience designed for mobile.
Where can I help?
Building a new product, improving an existing experience or supporting your design team? Let’s start with the problem that matters.
Product design, from idea to delivery
Shape an idea into a useful experience, with clear flows, considered interfaces and details that hold up through development.
A good fit
For new products and experiences ready for a rethink.
What will you get?
- Problem framing and user insight
- User flows and testable prototypes
- Interface design and engineering support
Design systems your team can use
Turn scattered interface decisions into a shared language that keeps design and engineering aligned as your product grows.
A good fit
For inconsistent interfaces and teams rebuilding the same components.
What will you get?
- Interface audit and team needs
- Tokens, components and reusable patterns
- Usage guidance and a maintenance plan
Design direction and team support
Help your team focus on the right work, discuss decisions with confidence and collaborate better with product and engineering.
A good fit
For growing teams that need direction or senior design support.
What will you get?
- Design priorities and direction
- Design reviews and mentoring
- Better product and engineering collaboration
Clarity for your next product decision
Review the experience and the problem before committing to a redesign, so your team knows what is worth changing.
A good fit
For teams that see a problem but need a clear starting point.
What will you get?
- Experience review and friction points
- Working sessions and clear decisions
- Prioritized, practical recommendations
Not sure where to start? Tell me what you’re working on and we’ll find the right approach.
Start a conversationGood design starts with a clear problem.
I work where user experience, product and business strategy meet. My experience spans travel, automotive, education and social impact, through product design, team leadership and brand work.
I care about decisions a team can explain, build, test and improve—from research and user flows to interfaces and design systems.
Understand the problem before choosing a solution.
Bring user needs and business goals into the same conversation.
Build design decisions the whole team can carry forward.
A path through teams
Selected professional experience- 2026 — Present
Hamrahe Aval · MCI
Current position
I joined the team at Hamrahe Aval in summer 2026.
- From 2023
Conversion
Product design & identity
From brand identity to websites and client products, connecting design decisions with business goals.
- 2022 — 2024
Mahak
Design leadership
Leading a design team, building a design language and shaping digital experiences for families and supporters.
- 2022 — 2023
Kanoon Iran Novin
Product design
Designing Nakhoda: intelligent trip planning with an RTL/LTR design system.
- 2020 — 2023
Jahan Khodro
Product design
Designing automotive services, trading and auction experiences for people and businesses.
- 2018 — 2019
Alibaba
Product specialist
Accommodation purchase journeys, wireframes and collaboration between development and marketing.